I think and I write.
My Work
These projects are just a few examples.
You want to know more about what I can do for your brand?
Campaigning
Eichhof hyperlocal campaign
Eichhof loves Central Switzerland. And vice versa. We say this with hundreds of hyperlocal messages, local sponsorships, PR campaigns and the right collaborations with the local scene.
Together with the agency Hofmarschall we created more than
300 billboards with individual messages. With a 360° communication strategy aligning all internal channels, we gained 32% meaningfulness for the brand within one year.
Brand Activation
H&M Conscious Cube
The goal was to show how the brand cares about making sustainable and conscious fashion available for everyone. As an addition to the H&M Conscious Campaign we created a world of spring in the heart of Zurich. We gave everyone a moment to escape the grey and busy city - to reconnect with nature trough all of our senses. I owned the project as a creative project manager from strategy and creation to execution
Copywriting
Interpharma Campaign
We launched the national communication offensive of Interpharma, the association of research-based pharmaceutical companies in Switzerland, under the motto "We continue to research". On a total of 14 subjects, researchers are photographed in their natural, usually less glamorous working environment.
Brand Strategy
Panitek Communication
I was asked to develop a communication strategy for the up-and-coming company Panitek. Within four months, we developed the brand value, the target group, the channel strategies and brand guidelines in a co-creation process.
Creative Copywriting
Migrosbank
Whether it's a mortgage, a business loan, an investment solution or personal financial planning - many people are always somewhat inhibited about approaching a bank with their issues and problems. Migros Bank is putting an end to this: it has asked customers for their unvarnished and honest questions as well as thoughts on finances and life and has packed them into the communication in exactly the same way. My part: creating the copy and TV spots.
Event Concept
MCH Global Trend Event
For MCH Global we created a world ten years from now.
Based on trends MCH Global invited clients to experience a future world - from in-viro-meat and playing music without instruments to hologram technologies. I owned the project from strategy to ideation and execution.
